Case Study: Transforming Benefits with the Tusker Car Scheme

When it comes to delivering meaningful benefits to employees, Tusker’s Car Benefit Scheme is a game-changer. Utility Warehouse is just one company who have successfully implemented the scheme, delighting employees and ticking key business objectives along the way.

Responding to Employee Needs

The journey began with growing feedback from employees about the importance of sustainability. Many were keen to adopt greener practices in their personal lives, especially in light of the surge in popularity of electric vehicles (EVs). Recognising this shift, the company decided to explore options that aligned with both employee values and their corporate sustainability goals.

At the same time, the cost-of-living crisis was putting pressure on employees. The company wanted to offer a benefit that not only added value but also addressed financial concerns. Tusker was the ideal provider to partner with for this sought-after benefit.

The Scheme in Action

Tusker’s Car Benefit Scheme helped meet a number of key objectives that Utility Warehouse had, including:

1. Sustainability: A focus on EVs aligned perfectly with employees’ growing environmental consciousness.
2. Financial Efficiency: The salary sacrifice model, combined with low Benefit-in-Kind (BiK) tax rates, made it an attractive option for employees.
3. Ease of Use: The scheme’s inclusive nature—covering everything from insurance to maintenance and even breakdown cover—was a big win, eliminating the “life admin” that comes with car ownership.

Seamless Implementation

The rollout process couldn’t have been smoother. Having initially had conversations with Lex

Autolease, Tusker’s sister company, the process was seamless following the handover to Tusker as specialists in salary sacrifice.

• Collaborative Approach: The People and finance teams worked closely together to align on both employee communications and the set up for employee deductions.
• Clear Communication: Tusker provided comprehensive guidance, answering every question—no matter how small—and clarifying information regarding tax and processes.
• Simplicity through tech: Integration with the company’s benefits platform, including single sign-on (SSO), made the process seamless for employees.

The Result: Delighted Employees and a Standout Benefit

The response has been overwhelmingly positive:

• High Engagement: Employees have shown strong interest, with many opting into the scheme. It’s especially popular among higher earners who see it as a cost-effective way to access premium EVs.
• Effortless Employee Experience: From selecting a car to delivery, the process has been smooth. One team member shared their excitement on delivery day, saying, “The process was absolutely fine—no problems whatsoever.”
• Faster-than-Expected Deliveries: While industry-wide delays in car delivery are common, several employees received their vehicles ahead of schedule—a pleasant surprise!
• Retention and Attraction: As a long-term benefit, the scheme has enhanced the company’s ability to retain and attract talent, particularly in a competitive job market.

Why Tusker Stands Out

For the company, the decision to partner with Tusker has been a resounding success. They credit Tusker’s expertise, user-friendly processes, and commitment to employee satisfaction as key factors. The team even described Tusker’s support during the setup as “reassuring” and “above and beyond.”

Looking Ahead

Tusker’s offering rounds out a benefits package designed to meet diverse employee needs. Utility Warehouse expects to see update only increase as our people look to do their bit for the environment.

The Takeaway

Tusker’s Car Benefit Scheme has proven to be more than just a perk—it’s a strategic advantage. For companies looking to boost employee engagement, align with sustainability goals, and simplify life for their teams, this is a benefit worth adding to the mix.