Lloyds Auto – FAQs
Lloyds Banking Group brings leading motor finance and leasing brands together as Lloyds Auto
- Black Horse, Lex Autolease and Tusker will come together under one customer-facing brand: Lloyds Auto
- The change will create a simpler, clearer experience for motor finance, leasing and salary sacrifice customers and partners over time
- There are no immediate changes for customers or partners, and existing products, agreements and services continue as they do today
Lloyds Banking Group has today announced that Black Horse, Lex Autolease and Tusker will come together under one brand, Lloyds Auto, creating a simpler and more consistent experience for customers and partners across its Transport business.
The new Lloyds Auto brand will bring together the strengths, heritage and expertise of three well-known brands, helping customers and partners access vehicle finance, leasing and salary sacrifice services through one clear Lloyds identity over time.
The move reflects customers’ and partners’ growing expectations for simple, efficient and easy-to-use experiences when choosing, funding, leasing or managing vehicles. Lloyds is one of the country’s most recognisable brands, and its scale, trust and reach across the UK will play an important role in helping the Group realise its ambitions across the sector.
There are no immediate changes for customers or partners. Existing products, agreements, terms and services will continue to work as they do today. Customers and partners will be kept informed as the move to Lloyds Auto progresses.
By bringing its transport brands together as Lloyds Auto, Lloyds Banking Group will be able to focus investment on the propositions, platforms and support that matter most for the future.
Preston Rogers, Interim Managing Director, Transport at Lloyds Banking Group, said: “Black Horse, Lex Autolease and Tusker are trusted brands with strong heritage and deep expertise. Bringing them together as Lloyds Auto is about building on those strengths and setting our Transport business up for the future.
“Customers and partners increasingly expect services that are simple, joined up and easy to use. Lloyds Auto will give us one clear brand through which we can focus investment, innovate at pace and deliver better experiences over time.
“For customers and partners, there is nothing they need to do today. Products, agreements and services continue as normal, and we will keep people updated as the brand change progresses.”
Black Horse, Lex Autolease and Tusker have each played an important role in helping people and businesses access vehicles, manage fleets and support the transition to new mobility choices. The specialist expertise and customer focus behind each brand will continue through Lloyds Auto.
Frequently Asked Questions
What does today’s announcement mean for me as a customer or partner?
Black Horse, Lex Autolease and Tusker have long been part of the same family, and soon we’ll share one name.
Starting in 2027, we are bringing together our three customer-facing brands (Black Horse, Lex Autolease and Tusker) under one brand – Lloyds Auto.
As Lloyds Auto our commitment won’t change. This move unites the strength of our brands and scale of Lloyds, with the trusted services, products and expertise our customers rely on every day.
How does this affect me / my business?
Our customer commitment remains unchanged. You can continue to expect the same products, services and support you receive today.
- You can contact us, access our products, services and support as usual.
- There are no immediate changes to agreements or customer terms, or the ways we interact with you.
- We will never ask you to move money, transfer funds or share security details as part of this change. If anyone contacts you asking you to do this, it is a scam.
Over time you can expect:
- A gradual move towards the Lloyds Auto brand
- Simpler, more seamless products, services and online experiences
- More focused investment in the services, tools and support that matter most to you.
Any future changes to branding, communications, websites, customer journeys or marketing materials will be carefully planned and communicated well in advance.